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Adidas announced the creation of an integrated class stores in Shenyang, to continue to promote the road leading to the 2015 "strategy. The strategy is an ambitious strategic plan, Adidas Group aims to develop a comprehensive ability to become the leading sportswear brand in the Chinese market. The new stores opened in cooperation with Dalian Wanda Group Adidas sixth Comprehensive stores. The road leading to the 2015 "strategy, Adidas plans comprehensive stores were opened in all the important cities in China jeremy scott adidas. High Skyline, Managing Director of Adidas Greater China, said: "Shenyang is a city rich in the spirit of sport and football culture, Liaoning Football Club and Shenyang Sport University located here. Usual sporting tradition coupled with the city's emerging development Adidas opened the sixth consolidated class stores the ideal choice. since Adidas settled in China, more and more consumers began to pursue the internationalization of high-end sports apparel products, which became the characteristics of the development of the Chinese market by virtue of making Shenyang unique product diversity and professionalism, Adidas easier than the other brands to seize the opportunity. "new store is located in Shenyang Wanda Plaza, an area of ​​500 square meters, to provide consumers with a diverse selection of products by Adidas, including athletic performance Series Series (Sport Performance), sports the classic series (Originals) series of children's clothing, luggage series adidas by Stella McCartney adidas x jeremy scott. The five Comprehensive Adidas store located in Shanghai (two), Wuhan, Changsha and Chengdu. In addition, Adidas has two flagship stores, located in Beijing the Sanlitun and Shanghai Huaihai Zhong. As part of the road leading to the 2015 "strategy, Adidas retail model focused on the development of segmentation and customization to meet the lifestyle needs of consumers. In addition to the integrated class stores, Adidas also has 11 outdoor goods store and a basketball supplies shop. The company is rapidly expanding the various types of segmentation and customized retail stores, and plans additional seven consolidated class stores and 40 outdoor stores before the end of the year. Throughout the country, Adidas has more than 7,000 stores in over 900 cities and plans to open before the end of the year 500. After a great deal of research by city planning, Adidas made the decision to open new stores in Shenyang. Based on these research information, the company can lock area and expansion of business growth opportunities adidas js .